Videocon is all set to roll out GSM mobile services in 100 cities in the next 100 days and is targeting 10 million subscribers by 2014. Videocon Telecommunication Ltd (VTL) has been recently rechristened to Videocon Mobile Service and is a subsidiary of the $2.5 bn consumer durables giant Videocon Group.

Videocon is one of the eight new operators who have received UAS licence for 15 telecom circles to provide mobile services. The company will tie-up with ‘Panet M’ (a music retailer) and ‘Next’ (a consumer durables retail chain) to sell its GSM services.

The company plans to use its extensive dealer network of over 10,000 dealers to reach potential customers. The company’s will use it’s already in place network of dealers and retail stores in consumer durables, DTH and electronics to scale up rapidly.