Tips for Clothing Retailer Merchandising
Merchandising your cloths shop can be a tricky business to get right if you have little experience in this area. When planning your shop fitout or shop display the main thing is to have to right tools for the job. The number one product used in shop fitting is Slatwall Panels. These panels can come in many sizes, but essentially are wooden panels with many grooves routed into the them, allowing you use slatwall accessories in these grooves to create your shop display.
Once you have the panels up on your wall you now have many choices of accessories you can use, which ones you use are mainly down to personal taste. The main rules when creating your shop display are:
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keep it attractive
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keep it simple and
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link items.
Display your most popular products at the front of your shop, this will draw customers in, always display at least 2 sizes for each item and keep replenishing stock during the day. If a customer cant see the size they want, not many will ask an assistant, so make sure you keep on top of that.
So we now have your most popular items at the front of your store, but where do you place the cash desk?. Many shops have these by the front door, but if you do that with your most popular items at the front, people will see those pay and leave. If you place the till point in the middle of your shop or towards the rear, then you are forcing customers to walk through your shop, they will be looking at your items while they do!
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