According to AMR Research – some of the early users of application employing modern day optimization saw ROI level of up to 300%. According to Anderson Consulting -  On average a 1% increase in price, without corresponding drop in volume, can lead to operating profit improvements of 11% or greater.

Price optimization is a key element of Retail Revenue. One of the biggest hurdles retailers face is managing price to achieve their ultimate target-profit maximization. The majority of shoppers are impulse buyers.

Every day fewer customers stay at home and read or watch TV ads to plan their shopping. Consequently more n more shoppers do their shopping without a shopping list and more susceptible to in store advertsing. This is where Digital Signage brings business to retailers.

Accoring to POPAI Consumer Buying Habit Study, more than 70% of buying decisions based on brand take place in-store in supermarkets. The second finding is that the brand lift index, which represents the increase in in-store buying decisions after the intro of point of purchase material rose as high as 48% in certain categories.

These statistics are enough to point that Digital Signage promoted in-store supermarkets and hyper markets have better chances of retail optimization. These systems are simple to administer, manage and display rich media advertising and promotions on high resolution plasma screens and LCD displays.

Digital signage network brings shoppers, and retailers together allowing time sensitive information and brand messages, to influence the shoppers at the moment of buying. Cost effective and simplified, these solutions are easy to own and manage.

Related posts:

1. Make Digital Retail Signage Work for You and Increase Retail Sales
2. Fashion Merchandising For Promotion
3. Stop Bleeding – Control Retail Shrink to Increase Retail Profits

What Do Your Customers Want From Your Digital Signs?

Today’s customers are media-savvy and they expect more than mere advertising on a digital signage network. If your network is weighted heavily towards advertising, your customers will quickly sense it and ignore it.

Customers want information that adds value to their shopping experience. But the information also has to correspond to their expectations and understanding of what your store offers.

Imagine shopping in a high-end retail store and seeing ads for a fast food restaurant. How would you respond to this jarring contrast? Would you feel confusion from the disconnect between luxury goods and greasy burgers? Disappointment, perhaps because you think the retailer is not as prestigious as you originally believed? Uncertainty about the image the retailer is trying to project?

If your digital retail signage shows any lack of understanding of your customer base and its needs, it will not succeed. When you are planning your signs, you must begin by identifying your customer, then design content that will speak directly to that person.

What is the Best Way for You To Use Your Signs?

Retailers typically have one overriding goal for their digital retail signage – increase sales. But to accomplish this goal they need to get beyond the idea of mere product promotion. By its very nature, digital retail signage allows for a much more nuanced approach and, as we said earlier, your customers know it.

A recent guide from Digital Signage Today (DST) focused on digital signage content. The authors suggested that when planning your network, you focus on the customer experience. Ask yourself how your digital retail signage will improve the customer experience and, as a result, increase interest and sales in your store.

As the DST guide makes clear, most digital retail signage needs a two-pronged approach, with marketing on one side and information on the other. A mix of both types will engage your customers and make it clear that the signs offer more than advertising.

What can you include in the marketing side of the mix? Try entertainment stories, news, and so-called lifestyle messaging to enhance the customer experience. When you are marketing to your customers, be creative, subtle, and informative – tell customers how to use a product or how the product will make their life easier. Throw some direct pitches about upcoming sales into the mix as well – customers always appreciate learning how they can save money.

On the information side of the mix, you could incorporate a news feed with weather, headlines and sports scores. If you have a complex store layout, you could use your digital signs to help direct customers to other areas of the store. Information on local community happenings and events are always welcome too.

If you understand who you are talking to, you can create the right balance of relevant information and product promotion in your digital retail signage. People will be engaged, will have a better experience in your stores, and will very likely become regular customers willing to spend more on your products.

Related posts:

1. Retail Chain Optimization With Digital Signage Network
2. Use of Lighting to Increase Retail Sales
3. Add Search Capabilities to a Retail Website and Increase Retail Sales Conversions by upto 300%