This edition of Silent Selling captures the direction in which today s retail industry is movingand leads students beyond the basics of visual merchandising. Readers will benefitfrom an understanding
Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
January 21, 2010 By Leave a Comment
Visual Merchandising: Windows and In-Store Displays for Retail
January 10, 2010 By Leave a Comment
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples fro
Math for Merchandising: A Step-by-Step Approach (3rd Edition)
December 19, 2009 By 1 Comment
This book takes users step by step through the concepts of merchandising math. It is organized so that the chapters parallel a career path in the merchandising industry. The book begins with coverag
Promotional Merchandising
December 14, 2009 By 1 Comment
Promoting your merchandise encompasses your store displays, lighting, promotional materials and your store fixtures. Your marketing approach should include all of these areas and each should be heavily weighted. You can increase your sales by researching pricing and offering promotional sales, but you should also seriously consider product positioning and merchandise presentation. The decisions you [...]
Merchandising Shoes
September 27, 2009 By 1 Comment
Merchandising a shoe wall in your store may seem like a simple task, but there are a few things that you should consider to maximize sales. Your first step is to empty the grid wall or slat wall that you have designated for your shoe store display. Make sure that you have all of the [...]
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