Fashion aspirations of the growing numbers of customers across the country’s tier-2 and tier-3 cities has prompted affordable fashion brand, Posh to target a store expansion plan that will take the brand to a
Lighting Plays an Important Role in a Retail Center
January 28, 2010 By Leave a Comment
The first thing a customers sees entering a retail setting is its lighting scheme. Think about it. If the lighting makes you uncomfortable, chances are you’re not going to stick around to spend money. For many retailers, the key is creating an atmosphere that welcomes shoppers and accents well-planned displays and floor plans. Greeting customers [...]
Use of Lighting to Increase Retail Sales
September 23, 2009 By 3 Comments
The first thing a customers sees entering a retail setting is its lighting scheme. Think about it. If the lighting makes you uncomfortable, chances are you’re not going to stick around to spend money. For many retailers, the key is creating an atmosphere that welcomes shoppers and accents well-planned displays and floor plans. Greeting customers [...]
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