Hershey getting ready for Kraft-Cadbury, will help stores to sell more chocolates

Hershey Co has started to share its consumer marketing data with U.S. retailers to help drive sales of chocolate, Chief Executive David West said on Tuesday. The push comes as Hershey gets ready to battle a Cadbury owned by Kraft Foods Inc, as Kraft’s acquisition of the British confectioner is set to close in the [...]