Who is The Conscientious Consumer and How to Connect With Them
Consumer behavior is shifting and dictating change in the consumer products market through a new set of preferences. This, combined with the impact of technology on the way people buy, is creating a huge opportunity for companies able to identify and meet the needs of these new “Conscientious Consumers.”
This article will outline a few of [...]
Consumer Retail Installment Contracts Explained
Many businesses sell their products or services to consumers on terms. The consumer can purchase high priced goods and services with affordable monthly payments over 6 to 60 months.This enables many consumers to buy products and services, which they could not pay for in one large payment.
This method of buying products and services allows consumers [...]
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and import
Reliance Retail Unveils India’s Largest Consumer Electronic Store
Under the successful format of Reliance digital that serves customers with consumer electronics, Reliance Retail announces the launch of its new store at Gurgaon which succeeds the stores in Delhi, Mumbai and Bangalore. The new destination of Reliance digital is at S-218, IInd Floor, Ambiance Mall, Gurgaon.
Reliance digital is a unique store concept built around [...]
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step proces
