Kishore Biyani-promoted Future Group’s private label arm, Future Brands, is looking at launching 4-5 more private brands across 7-8 categories over the next few months
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
September 15, 2009 By Leave a Comment
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step proces
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