Angela Ahrendts, CEO, Burberry, like other leading retailers present at the event, stressed on the importance of a digital strategy and the role it should play as part of the brand building effort
Burberry Shows Off Its Biker Look – And Its Technological Nous
September 22, 2010 By Leave a Comment
Burberry show included a multitude of high-end leather biker jackets, some heavily studded, some made from dyed python skin and some trench-come-biker jacket hybrids with padded leather sleeves. Leather motorcycle trousers with articulated knees and…
Burberry to exit spain – Retailing Burberry products in spain unviable
February 18, 2010 By Leave a Comment
Burberry is to close its loss-making Spanish business which produces a cheaper clothing line sold in department stores such as El Corte Engles. The luxury fashion company said sales had collapsed by almost 40% as consumers cut back spending in the recession ravaged country. As a result Burberry said it was “no longer viable” to [...]
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