Retail Buying: From Basics to Fashion
[ReviewAZON asin="1563677032"]With an emphasis on developing a strategy for buying, this comprehensive book gives
students the skills they ll need to become successful buyers in all retail areas. Its simple
and straightforward approach presents students with step-by-step instructions for typical
buying tasks, such as identifying and understanding potential customers, creating a sixmonth
merchandising plan, and developing sales forecasts. Ample activities give students
the opportunity to apply these skills as they would in a professional environment. This
new edition offers expanded coverage of the use of technology for retail buying and working
with foreign markets. The companion text, Making Buying Decisions: Using The Computer
as a Tool furthers the connection between retail buying strategies and merchandise math.[/ReviewAZON]
