Retail Customer Service – Cisco Solution With Radianta

• Tweet
• Email

• Tweet
• Email

Connecting your brand to your customers has never been more important – or challenging. Fortunately, it is also much easier to accomplish with an integrated approach to delivering retail initiatives and applications. A Connected Retail strategy allows you to use the strength of the network to connect your brands to today’s consumers. It can help you:

• Reach today’s mobile, connected consumer
• Maintain consistency across channels and customer touch-points
• Collaborate more effectively with employees and field managers
• Maintain security vigilance
• Reduce operating costs through a lean retail architecture approach

Retailers face one of the most challenging business environments in recent memory. A global economic downturn affects every aspect of a retail business – including its customers. One of the most difficult challenges is improving sales in an uncertain economic climate while managing consumers’ growing expectations. While operational costs climb, consumers are becoming more technologically savvy, and demand immediate access to information and a personalized experience.

Less Frequent, More Focused Shopping

Today, consumers shop on their own terms. Often, their priorities include shopping in a convenient channel and finding the right price, and they are less loyal to specific stores or brands. Shoppers also expect responsive service, knowledgeable assistance, customization options, and a high level of convenience, whether they shop in a store, online, or on the telephone. And they are more discerning about where, and with whom, they spend money.

The Connected Consumer

It is easier than ever for customers to make educated decisions because they are connected to unprecedented amounts of information. In addition to researching purchases thoroughly, shoppers increasingly research the company behind the products they buy. They solicit others’ opinions and they share their own experiences with products and brands online.

Watch this demo to see how this solution helps retail workers provide more responsive service to customers, improves store floor coverage, provides performance metrics for enhanced decision making.

Increased Competition

When consumers shop less frequently and spend less, competition for their wallets becomes   more intense. Transforming loyal customers into active advocates for your brand becomes critical as more sales must come from fewer customers – or you must win customers from competitors. Many retailers are implementing strategies to create a consistent brand experience across all channels – in stores, online, across call centers, and other customer touch-points.

A Need to Increase Productivity

Many retailers are also seeking ways to improve the productivity of their retail managers and store associates. By simplifying on-boarding, administrative, and task management processes, retailers can free their teams to spend more time with customers, learn more about products, or improve their sales capabilities. And all of these improvements have a secondary benefit of improving customer service.

Security Represents a Continuous Concern

Compliance with the Payment Card Industry (PCI) standard for securing customer and credit cardholder data can be difficult to continuously maintain as data security threats evolve and become more sophisticated. Maintaining security requires best-practices security measures and a focus on creating security-conscious employees.

IT Infrastructures Have Become Complex

Initiatives designed to improve the customer experience, enhance productivity, or increase   security almost always require IT resources. However, many retail organizations have separate voice, data, and wireless networks that have developed over time to meet a wide range of specific needs – as well as many “point” solutions. These multiple networks and systems are managed in isolation, and make it difficult to cost-effectively implement new strategies and applications.

Connect Your Infrastructure, Your Customers, and Your Brand

Effectively meeting these challenges within static or shrinking budgets is easier with an integrated approach. Connected Retail solutions allow you to use the strength of your network for connecting with today’s consumer, collaborating more effectively with employees, maintaining security, and reducing operating costs.

By using the network as your platform, you can easily integrate access to information for every user, including employees, customers, and suppliers. Security, management, rich connectivity, video, media, mobility, voice, and identity services are enabled in the network itself. As a result, you can provide your users with access to the information and people that they need, at any time and with any device. With network-based services available to all devices, you can also execute new retail strategies and implement new applications far more rapidly, easily, and cost-effectively than ever before.

Transform the Customer Experience

In a connected retail world, you can change a satisfied shopper into a loyal advocate, and in turn, help increase sales, reduce costs, and create competitive differentiation. Connected Retail solutions enable you to:

• Enhance customer service
• Provide immediate access to information or remote assistance
• Provide personal assistance
• Deliver personalized service
• Reinforce advertising or promotions

Optimize Employee Productivity

Empowered employees can become highly productive, trusted advisors with access to productivity tools and information. Cisco Connected Retail solutions can help you:

• Improve employees’ product knowledge, sales skills, and responsiveness to customers
• Manage labor and tasks – Retail managers can continuously monitor store operations with visibility into daily task management and productivity measurement, and employees can clock in and receive task assignments on the store floor, at the point of work.
• Train and motivate employees

Have you read?:

1. Superior Customer Service is the Key to Gain Retail Customer & Buying Consumer
2. Tackling Abusive Customers: Customer Service Training : Personal Attacks In Retail Sales
3. How to Greet a Customer in a Retail Store
4. What Psychological Explanation Is Their For Abuse To Retail Service Clerks?
5. What Is The Average Pay For Retail/food Service Employees?
6. Retail Service: Considering the Cost of a POS – Point Of Sale – System