Reliance Footprint, a branded chain of footwear stores from Reliance Retail Ltd (RRL), on Tuesday announced an exclusive partnership with ASICS Corporation of Japan, one of the world’s leading sporting manufacturers.
“We are delighted to bring globally renowned brand to the India with our exclusive partnership with ASICS. This partnership further enhances our position in the footprint market in the country,” Reliance Footprint chief executive Gopalkrishnan Sankar told reporters in Mumbai.
“With this collaboration, Reliance Footprint will open six new stores exclusively for ASICS in the metros in the country starting from the middle of this year.”
The company will enter into Tier II cities in a later phase, he said.
ASICS footwear will be available in India by April initially at Reliance Footprints stores in cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kochi.
“The collaboration with Reliance Footprint will enhance our brand following in the Indian market as in the rest of the world,” ASICS Corporation president and representative director Motoi Oyama said here.
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