Hermes has finally, finally come to Mumbai. The luxury French brand was to come to the city in early 2011, but the store launch was pushed back because “permissions were not secured in time”. Instead, Hermes opened shop in Pune in January.
But we’re assuming Hermes’ permission problems have been sorted, because the brand has opened its stand-alone store at 15A, Horniman Circle in Fort, Mumbai on Monday. The store, which stands near the Asiatic Library , happens to be located at the Point Zero, from where all distances in Mumbai are measured.
Luxury in Mumbai
Spread across two floors and 3,000sqft in one of Fort’s iconic Victorian buildings, the Hermes store stocks everything from the brand’s iconic scarves to perfumes, jewellery, watches, leather and ready-to-wear.
The Mumbai store, designed by RDAI, the Parisian architectural agency responsible for the architecture of all Hermes stores worldwide, also stocks Hermes’ new home collections. Also, about 1,600sqft of floor space has been carved out for exhibitions. According to the Hermes press release, photographs by ace snapper Karen Knorr will be on display till mid-September.
Undoubtedly, India is going to be the next big market for Luxury brands outside Europe, the US, Japan and China. Volumes / Values might be smaller, but these brands cannot ignore the aspirational Indian Consumer anymore. Look forward to more such stores and Best Wishes to Hermes for their India sojourn.
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Undoubtedly, India is going to be the next big market for Luxury brands outside Europe, the US, Japan and China. Volumes / Values might be smaller, but these brands cannot ignore the aspirational Indian Consumer anymore. Look forward to more such stores and Best Wishes to Hermes for their India sojourn.