This popular textbook/workbook meets the needs of students who will be directly orindirectly involved in the activities of merchandising and buying at the retail level. Teppercontinues to explain the
Merchandising Math for Retailing (4th Edition)
January 24, 2010 By Leave a Comment
With a focus on understanding profit factors, this book provides a basic knowledge of the principles and techniques of real-world merchandising mathematics. Building on the authors\’ extensive retail
Promotion in the Merchandising Environment
January 21, 2010 By Leave a Comment
Promotion is a key element at each step of the merchandising process. Advertising, directmarketing, public relations, special events, and visual merchandising all work together tocommunicate the same
Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
January 21, 2010 By Leave a Comment
This edition of Silent Selling captures the direction in which today s retail industry is movingand leads students beyond the basics of visual merchandising. Readers will benefitfrom an understanding
Store Front: The Disappearing Face of New York
January 18, 2010 By 1 Comment
This is a visual tour so saturated with realism you can smell the knishes neatly displayed in the window of the Yonah Schimmel Knish Bakery, a visual tour comprised of hundreds of images of unique 19t
Visual Merchandising: Windows and In-Store Displays for Retail
January 10, 2010 By Leave a Comment
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples fro
Math for Merchandising: A Step-by-Step Approach (3rd Edition)
December 19, 2009 By 1 Comment
This book takes users step by step through the concepts of merchandising math. It is organized so that the chapters parallel a career path in the merchandising industry. The book begins with coverag
Recent Comments