Retailer Survival Guide in Recession – Fashion Boutique Retailer

While some of the largest names in retail are forced through weak earnings to close stores and file bankruptcy, the small boutique owner can’t help but wonder about what lies in store for him.

Fear of the unknown can often lead to paralysis and generalized business inertia at precisely the point when fresh initiative and action is needed.

It takes courage in these uncertain times to invest in your business but investment doesn’t mean draining your already strained financial resources.

Simple and shrewd adjustments can derive substantial benefits for your business with the minimum of cost. In today’s uncertain marketplace it is important for your business not to appear to be stagnating – nothing deters a customer from a store more than the air of dereliction. The appearance of vitality is essential if you are to thrive in these testing economic times.

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By capitalizing on the competitive advantages of being a small to medium business you are in strong a position to out-maneuver and stay ahead of the competition. Your ability to anticipate change and move rapidly is a powerful advantage you wield over the decision-by-committee structure that frequently hobbles larger business models.

Add to this the fact that your payroll, with low single figure employee numbers, is less susceptible to the strain experienced by larger companies and take in to consideration the current availability of attractive supplier pricing alongside competitive retail rents and you have at your disposal some useful components to help you prosper in spite of a stressed economy.

As a retailer, your income will always be a function of traffic. More people attracted to your store to look at your merchandise means more sales and more money. Even if prospective customers don’t buy on their initial visit, if they encounter an inviting and stimulating environment the odds are they will be back again and your business will benefit from word of mouth promotion, which again means additional future traffic and a furthering of the cycle.

But how do you capture attention and build patronage when your potential customers are in recessionary state of mind? The answer of course is marketing. Alright, so there is no new wisdom here, but promotion is often regarded as too speculative and neglected when business owners examine their budgets with a view to making cut-backs in hard times.

Lack of promotion can begin or accelerate the downward spiral. The point is never to allow your business to fall of the radar and so to this end here are various inexpensive and free promotional possibilities worth exploring.

  1. Events that will garner local press interest include sponsoring fund raisers for worthy causes, hosting & exhibiting local artistic talent and providing a venue for local fashion designers to showcase their work. None of these events require deep pockets to put into action and they can set you at the center of the local cultural and community life – not a bad place to be as the people who attend these events are very likely a good portion of
    your target demographic.
  2. A visual revamp of your retail space will announce to the world that your store continues to evolve and will create interest. Bear in mind that visual merchandising starts on the street. A creative window display is the introduction to your business, it will get you noticed and draw customers when skillfully preformed, but tread carefully, if you don’t feel proficient in this area find someone who is or employ a designer. Shoddy window displays will work against you. At this time it is also a good idea to examine your in-store displays and fixtures. Upgrading scruffy retail displays is a must and needn’t break the bank. Check online for various options and price points and keep an eye open for local auctions and store liquidation sales, which are abundant right now.
  3. Finally take a hard look at your product lines and pricing strategy. Weight your inventory to reflect your target demographic and their ever-evolving circumstances. Faster moving items will be the lower price points – grow your accessories merchandise. It is important to be flexible. Don’t go down with the ship because of a confined attitude limiting the kind of merchandise you deign to provide.

These are uncertain times for all businesses but the fashion boutique retailer has always been about change, change represents an opportunity for continued growth if responded to wisely.

Economic Darwinism is at work, so be the fittest!

Tim Baldwin is a worldwide renowned author in the areas of retail trade, store displays and fixtures.For Further Information Please Visit his Site http://www.subastralinc.com

Use Merchandise Management to Streamline Retail Sourcing, Buying and Merchandising

Merchandise management system is a computerized information system to keep record of the retail inventory in a store or warehouse. Generally, retail merchandise can be clustered into product lines. Thus, the merchandise management system shows the exact number of products a business has in stock at any particular time.

Merchandising traces its growth to the increase of organized retail in the world. Originally as the retailers managed one or two stores, the function of retail buying & merchandising, costing, etc was much easier.

In most of the cases, the retailer himself did it. Though, when retailer begins adding categories and stores, the work load on the retail buyers raised extensively. Often, buyers have little time or information and they ended up using approximations which is based on volumes to allocate retail merchandise among stores.

This leads to stores exchanging merchandise between them. To overcome this limitation, the function of a planner came in to being; the job of planner is to act as a mediator among the buyers and stores.

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The de-linking of the functions permitted better interaction among the stores. Planners are able to spend more time to accumulate and study store level data, on other hand buyers are able to devote more time with the vendors.

Merchandise management includes all the processes for retail sourcing, retail buying and retail selling encompassing –

  • Assortment planning
  • Merchandise planning
  • Open to buy management
  • Sales processing
  • Price management and revue optimization
  • Inter-store transfer

Following goals can be achieved by using merchandise management system -

  • Higher sales by enhancing inventory availability
  • Achieving better replenishment
  • Forecasting and monitoring of product performance
  • Enhanced Promotion effectiveness by ensuring inventory availability
  • Improved Retail Buying Control and hence inventory levels, via the use of best practice open-to-buy techniques.
  • Improved margins via use of zone costing so that prices in individual stores represent the competition and demography of each store

Promotional Merchandising

Promoting your merchandise encompasses your store displays, lighting, promotional materials and your store fixtures. Your marketing approach should include all of these areas and each should be heavily weighted. You can increase your sales by researching pricing and offering promotional sales, but you should also seriously consider product positioning and merchandise presentation.

The decisions you make should reflect the style and brand image that you wish to portray. Keep your customers in mind and be a little creative while you consider the research that you’ve done.

Your store displays will give the general feel of your store to your customers. Budget wisely and consider the impression that you want to make. This is also where you can make the most of the space that you have available. Slat wall systems make the most of the space. You can display floor to ceiling with a free-standing or installed slat wall system.

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A slat wall system is a shelving system that consists of shelves, hanging bars and display panels. Many different styles and finishes are available. Choose one with your stores theme and feel in mind. Chain link and brushed metal give an urban feel, while glass and dark woods give a more elegant impression.

You can display more than just clothing on a slat wall system. Jewelry, belts, sporting goods and shoes are all displayable. Slat wall accessories can help you make the most of your space. Hooks, hanging rails, bars and shelves provide places for just about any kind of merchandise to be displayed.

Whether you choose a system that fades into the background and floats your merchandise, or you choose one that makes a statement, you’re sure to find a merchandising solution that works for you.

store lighting

Your next consideration is lighting. Lighting can draw attention to your most prominent products or help promote a sale. It can also light up areas that may not always be visible to your employees and help reduce shoplifting and theft. Lighting considerations should extend into your dressing rooms for this purpose as well.

Thieves are less likely to steal in a well lit environment. It sends a signal to them that they may be being watched and makes them more uncomfortable when they’re considering shoplifting. Your window displays should have great lighting to attract people to your store.

Spotlighting central features is important. Interesting lighting design catches the eye and helps you have more success with your advertising efforts. Use bright lights in your counter displays and around the higher priced or smaller items that could be more easily stolen. A little creativity in this area could cut down on your losses and boost your sales in one easy step.

Use signage and lighting together to promote a sale. Signage should be used in your dressing rooms to let people know that shoplifting will not be tolerated. Let people know that cameras may be in use in the store. Signage placed in your window displays or outside of the store can alert potential customers that you are having a sale or that new products have arrived.

Promotional merchandising doesn’t need to be expensive to work, but keep in mind that the benefits of utilizing every aspect of these materials can not only make your store more appealing, but cut down on losses and gain new customers as well.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com.

Retail Inventory Control – A Lethal Weapon

Part of the answer to the “buying problem” is inventory control. In fact, the biggest reason retail businesses fail is that they lack inventory control. However, when employed aggressively against competitors, effective management of your inventory can be a lethal weapon.

Imagine doubling your inventory turnover rate (certainly not far-fetched with proper control): you could sell product at half the normal margin and still gross the same amount of dollars in a given time period. Inventory control has been used to take down many competing retailers.

Like much of the new technology available to business owners, Management Information Systems (MIS) is still evolving, and along the way it becomes both more sophisticated and less expensive.

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MIS tools can be implemented to gain a significant advantage over competitors. However, it is critical that you understand the uses and goals of an inventory management system before implementing.

The best examples of inventory management come from big retailers. To put it simply: Kmart neglected inventory control and failed, and Wal-Mart concentrated on becoming the leading edge of inventory control and is now one of the world’s largest companies.

It is a common misconception among small retailers that only industry giants like Wal-Mart can use MIS effectively. Sam Walton himself began as a small retailer, but one of his most advantageous assets was his deep understanding of inventory control’s importance.

MIS is commonly regarded as a daunting system to implement by those with limited experience in this highly-technical area; however it is critical to understand exactly what MIS can accomplish.

Although internal hires are available, MIS is made greatly accessible to the small retailer by consulting companies. The basic goal of a point-of-purchase inventory control system is to provide information on profitability, status, and rate of sale for every item a retailer stocks, instantly. These metrics can then be used to improve inventory turnover and return on investment.

Once an MIS infrastructure is established, it makes sense for the retailer to integrate vendors into the system. Vendors are subject to an incentive to keep their inventory on store shelves, and systems are available which provide vendors with sales and stock information directly from the point of sale system.

Flowcasting the Retail Supply Chain
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Providing your vendors with timely information and making them responsible for maintaining inventory your overall efficiency is improved as your own workload is diminished. The net impact on your business is increased turnover rates and fewer runs on inventory.

Anything that results in making the chain between Vendors, Retailers and Customers more efficient also results in additional profit. RFID, an example of an electronic recognition system, enables tracking of items via a computer chip embedded in the product or packaging, which is detected at various stages along the distribution process.

Product information obtained in this way is uploaded instantly to the inventory control system, which reduces the time spent in receiving and stocking and allows for a more efficient shipping process. It is imperative for retailers to be aware of inventory performance and its effects on profitability.

Inventory control is not, however, the answer to all questions. It doesn’t tell you what new products you should carry. Buying is a great area of opportunity, especially for the small retailer who is close to customers and much more responsive to their demands than is the national chain.

Of course, inventory control is not the ultimate solution to retailers’ problems. For example, inventory control tells you what products are performing well, but it can’t tell you what new products to stock. Inventory control is a great way for small retailers to act like one of the big guys, and gain an advantage over other small competitors.

G.A. Wright specializes in high-impact store closing sales that produce big increases in sales volume and attract big audiences. Check out their website for more information: http://www.gawrightsales.com

Retail Chain Optimization With Digital Signage Network

Optimization is a technology for calculating the best possible utilization of resources. Let’s look at how this can be utilized in price optimization in retail sector. But before going any further lets we know why retail chain optimization is necessary.

According to AMR Research – some of the early users of application employing modern day optimization saw ROI level of up to 300%. According to Anderson Consulting -  On average a 1% increase in price, without corresponding drop in volume, can lead to operating profit improvements of 11% or greater.

Price optimization is a key element of Retail Revenue. One of the biggest hurdles retailers face is managing price to achieve their ultimate target-profit maximization. The majority of shoppers are impulse buyers.

Every day fewer customers stay at home and read or watch TV ads to plan their shopping. Consequently more n more shoppers do their shopping without a shopping list and more susceptible to in store advertsing. This is where Digital Signage brings business to retailers.

digital signage in retail

Accoring to POPAI Consumer Buying Habit Study, more than 70% of buying decisions based on brand take place in-store in supermarkets. The second finding is that the brand lift index, which represents the increase in in-store buying decisions after the intro of point of purchase material rose as high as 48% in certain categories.

These statistics are enough to point that Digital Signage promoted in-store supermarkets and hyper markets have better chances of retail optimization. These systems are simple to administer, manage and display rich media advertising and promotions on high resolution plasma screens and LCD displays.

Digital signage network brings shoppers, and retailers together allowing time sensitive information and brand messages, to influence the shoppers at the moment of buying. Cost effective and simplified, these solutions are easy to own and manage.

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Measuring Retail Inventory Productivity – Inventory Turn and GMROI

When I’m meeting for the first time with a potential client I occasionally tell the story of the best year I ever had as a buyer. It was a year I ran a 2% decrease. Don’t get me wrong, I ran plenty of increases over the years, but that was the year I did my best work. I was buying men’s woven shirts, and boy, was it a knit shirt year! It was one of those “duck for cover” times, and my 2% decrease could have easily been a 10% or 15% drop instead. If only I’d been the knit shirt buyer!

It’s easy to measure retail success on sales performance alone. It is the top line after all, the number that every merchant looks at first on Monday mornings. And it’s just as easy to get into the trap of thinking that as long as sales are running ahead that everything else will follow along. Most of the time, profitability and cash flow will follow directly from sales increase, but certainly not always. And what happens when sales are off?

For almost every small retailer, inventory is the prime generator of revenue, profits and cash flow. Inventory typically makes up 70% to 80% of a small retailer’s financial assets. So it only follows that sales, profitability and cash flow are directly linked to a small retailer’s ability to manage their inventory productively.

The key to any merchant’s success is to turn their inventory into cash, at the best possible markup, as quickly as they can, then buy more inventories and turn that into cash as quickly as they can, and so on and so forth. Now, that may be stating the obvious, but sometimes stating the obvious helps strips things back to their essentials.

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Carrying unneeded inventory can decimate profitability and cash flow in a hurry. Not only does excess inventory tie up a lot of cash, but there are day-in and day-out costs associated with that inventory as well. From the expense of financing that inventory, to the costs of markdowns due to age and obsolescence, to the incremental payroll costs of moving it around, packing it up and putting it away to unpacking it and putting it back out, moving it from one spot to another, to the hidden costs of not being able to merchandise more productive inventory in its place, it all adds up, and hits the bottom line each month, each quarter, each year.

Retail Inventory productivity at its simplest can be defined as the amount of sales and gross profit dollars an inventory investment generates over a given period of time, usually a year. And the most basic measures of inventory productivity are inventory turnover and gross margin return on investment (GMROI).

Retail Inventory Turnover

Inventory turnover answers the most basic of questions; how many times was I able to turn my inventory into cash, buy more, and turn that into cash? It’s not enough to know sales volume or inventory levels, it’s critical to relate sales to inventory investment. A sales volume of $1,000,000 a year on an average inventory of $500,000 is one thing, but on an average inventory of $200,000 it’s quite another! It’s the difference between turning your inventory over twice and turning it over five times.

The formula for calculating inventory turnover is pretty straight forward:

Sales (at retail value) / Average Inventory Value (at retail value)

Alternatively, if your system only carries inventory value at cost, you can calculate inventory turnover this way:

Cost of Goods Sold / Average Inventory Value (at cost)

Retail Gross Margin Return on Investment (GMROI)

Gross margin return on investment answers the question: How many gross margin dollars did my inventory investment generate to pay for all of my other business expenses, such as payroll, rent, utilities, insurance, and so on?

Gross Margin Dollars / Average Inventory Value (at cost)

Or, stated as a percentage:

Gross Margin % / Average Inventory Value (at cost)

Or, better still and average weekly GMROI

Average Weekly GMROI = (Profits for the total time period) / (Sum of each week ending inventory cost value)

A couple of technical points regarding these formulas:

Both inventory turnover and GMROI are measures of the productivity of on-hand inventory, so the sales made from non on-hand inventory, such as special orders, needs to be excluded from the calculation.

Both inventory turnover and GMROI is stated as an annual turnover. However, the period being measured does not necessarily have to be a 12 month period. In certain situations, particularly for seasonal items, inventory turnover and GMROI may be measured for a period of a few months, with the result being “annualized” for comparison purposes.

Average inventory at cost is usually calculated by averaging the ending inventories for the prior 13 months. This represents the beginning and ending inventory values for the prior 12 months. Inventory turn and GMROI are dynamic metrics, as sales and inventory levels fluctuate.

While they are frequently calculated annually, to fully utilize them as dynamic merchandising tools it is necessary to measure them quarterly or even monthly, on a rolling basis.

Add Search Capabilities to a Retail Website and Increase Retail Sales Conversions by upto 300%

There are many reasons you should consider adding a website search to your website. You can benefit greatly by making it easier for the user to find a product or service on your website. There are several factors you should consider to determine if adding search capabilities is right for you.

If you sell a lot of items on your website then you should consider adding search capabilities. When you have a large inventory then this can make it difficult for users to find what they are looking for. When users get frustrated with a website, they will go somewhere else quickly.

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It is easier to lose a customer than it is to gain a new one. Make your site easy for the users to find exactly what they are looking for by adding search capabilities with advanced features. This will allow the users to be specific and pull up the requested item immediately.

Another reason you might consider adding search capabilities is if you use a lot of different distributors or retail solutions for your products. This will allow users to search by retailer if a certain business has what they are looking for. Large multichannel retailers can also benefit when you have a single search access platform.

Many retailers have search needs such as in-store kiosk searches, mobile search for workers, and call-center searches. When you implement a search solution then retailers have the opportunity to increase conversion rates, which in return increases the average rates of orders.

When adding search engines and capabilities to your site it provides more quality for the users. This in return not only pleases your customers but it also increases customer loyalty as they will come back again because of the ease of use of your site.

If a customer is able to find exactly what they are looking for the first time, they run a search the chances of the customer making a purchase also increase. In addition to adding search capabilities, you can also add recommendations as shoppers are searching. This too will assist with increasing customer loyalty.

It is important to have a quality e-commerce and sales site. Adding search is known to increase conversion rates dramatically. Some site owners have reported an increase of 50% to 100% in their conversion rates. Some sites have claimed a 300% increase in conversion with the addition of an advanced site search implemented.

It is common for people to have a site search already on their website through the shopping cart. However, often times the search is far too basic so it doesn’t contain the capabilities that you need because of the large amount of inventory you have. You need a site search that can handle errors in spelling, fuzzy matching and data analytics.

Adding search to your website will increase conversion rates and help you maintain customers. This feature can increase sales from your site and ensure that your customers remain loyal to you. The easier and more user friendly your site is the more you can ensure that your customers will return.

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6 Most Asked Retail Slatwall Questions Answered

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How much weight can my slatwall hold?

It is best to check with the manufacturer before you hang heavy objects.  Ask about the internal bond strength.  The internal bond generally ranges from 50 pounds to 150 pounds per square inch.  The higher the internal bond, the more weight your slatwall can hold.  In general, ligt slatwall can hold around twenty pounds for things hung close to the wall (within 6”).  High pressure slatwall can hold around one hundred pounds.  The further away you hang things from the wall, the less weight your slatwall can handle.  High pressure laminates are the strongest, melamine and paint grade hold less weight.

Can I increase the weight that my slatwall can handle?

Yes, you can increase your slatwall weight capacity by installing inserts in the slots.  Again, check with your manufacturer because most have to insert them during production, and they cannot be added later.  Plastic or acrylic inserts increase the weight capacity by only a little, but metal inserts increase it by a lot.  MDF slatwall with no insert can hold between 15 and 40 pounds per bracket, while a metal insert increases the load capacity to a range of about 40 pounds to 120 pounds.

Can slatwall be attached directly to studs?

Yes.  Slatwall can be installed directly on studs or through drywall.  Check with building codes before you install, because some walls are required to have drywall between the studs and the slatwall.

How do I know how much slatwall to order?

Talk to a representative of the company that you are ordering from.  Be aware of their standard panel sizes and whether or not you are accommodating vertical or horizontally measured panels.  Also, consider whether you want slatwall from floor to ceiling or just at a certain level.

Does slatwall require professional installation?

Not necessarily, but professional installation is recommended.  Some insurance companies, especially ones insuring retail stores, require that a professional licensed contractor install the slatwall.  There are building codes and fire codes to consider.  Plus, you need to be sure that the slatwall is properly installed so that it will hold the weight that you plan to put on it without posing a liability or injury hazard.

How versatile is slatwall?

Slatwall is one of the most versatile products on the retail display market.  There are so many accessories, that you will never run out of ideas on how to present your merchandise.  You can use hanging bars, hooks, shelves and special accessory displays to keep things fresh and changing in your store.  You can attractively display impulse items next to other, more standard items.  You can easily and quickly switch from summer to winter merchandise, adjust the amount of inventory in the store, and set up promotional displays without changing the look and feel of the store.  Buying slatwall for your store could be one of the best investments that you make.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail display cases including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.

Stop Bleeding – Control Retail Shrink to Increase Retail Profits

Shrink is a part of the business no one likes to talk about. However, shrink plays a huge part in every retailer’s business. Shrink can take many forms, but here are the four most common. They are employee theft, shoplifting, vendor theft and paperwork errors.

Many small retailers only worry about shoplifting, but the other three accounts for about 2/3 of all shrink. We will discuss steps to help reduce your shrink.

Employee theft accounts for almost half of all shrink. Many business owners refuse to consider their employees could be stealing from them. Employee theft can take many forms such as taking cash/ merchandise, passing merchandise, and giving unauthorized discounts to name a few.

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The key to controlling employee theft is to reduce the opportunity to steal. You should explain clearly to your employees if they are dishonest what the consequences will be. Here are a few suggestions.

  1. You must keep the back door controlled. If it is unlocked, it is easy for employees to put merchandise outside. They could have friends or family pick it up. Also, the employee could hide the merchandise in the trash to recover after work.
  2. You need to do regular inventories of high theft items.
  3. You need to show up unannounced. This is especially true if you have many younger employees. They are much more likely to be involved with theft.
  4. You should have your store be mystery shopped. This can see how your service is plus spot potential employee theft issues. It could be done by someone you know or through a company that specializes in mystery shops.
  5. Make sure all employees give receipts. You could offer the customer something free such as $5, if the employee does not give a receipt. This makes it harder for an employee just to pocket the money. If your register keeps track of no sales, this could be a clue of a problem. Excessive no sales are either an education issue or a theft issue.
  6. You should do unannounced cash counts. Vary the times and check the register total against what you are supposed to have. Also, see if you noticed anything unusual near the register area or inside the till. This could include employees have a paper with a bunch of numbers, coins or some other object in an unusual place, or part of the money unorganized.
  7. You need to explain your policies to all employees’ especially new hires. You should mention that you trust all of your employees, but you have safeguards in place to protect the store assets. It would be a good suggestion to mention just a couple to let the employees know you are serious about protecting the store assets.
  8. Employee’s bags and purses should be checked when leaving. Management should show their bags or purse to another employee.
  9. You must have policies in place for ringing up of family or friends. Also, your discount policy needs to be clear to all employees. The most common theft is passing merchandise to family or friends or giving unauthorized discounts. For example, your $20 item may be sold for a $1. If you have a way employees can change the price of an item, you must have some way to at least spot check for potential problems.
  10. You could have a tips hot line for employees to report potential shrink. Yes, on many occasions it would be used to report bogus claims about other employees. However, if work correctly, the valid claims could save you hundreds or even thousands of dollars.
  11. Keep an eye on customers who are just hanging around employees. Also, if certain customers only seek certain employees could be a sign also.
  12. You need to track your employee purchases. Very few purchases or excessive could be potential trouble spots with employee theft. If they never buy, it could be they are just taking merchandise. If they are buying a lot, where is the money coming from?

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Shoplifting also causes shrink. Here are some suggestions to control it

  1. You should greet every customer. It is great for customer service. Also, shoplifters do not want to be noticed.
  2. Put high theft items where they are easier to watch.
  3. Look for customers splitting up and one trying to keep you busy.
  4. Keep your store neat and organized. Shoplifters like to leave empty packages in unorganized areas.
  5. Keep an eye out for a customer watching the employees more than shopping.
  6. Shoplifters like to go to blind spots. You may want to install some mirrors to make it easier to see the entire store.
  7. Have signs made that shoplifters will be prosecuted to the full extent of the law. If you have the reputation of being soft on shoplifting, you will always have a major problem.
  8. Look for nervous shoppers.
  9. If shoppers come in your store often and seldom buy anything. Most shoplifters do buy a few items and just help themselves to others.

Vendor Theft is another area that accounts for shrink. Your could use the following suggestions to control it

  1. Check all orders for shortages. It is best a good employee or management be responsible for this.
  2. Make vendors break down boxes before leaving the store.
  3. Don’t hand a signed invoice to the vendor until they are done. This will help with the previous two suggestions.

Excessive shrink can cause your business to fail. Shrink cannot be eliminated, but it can be reduced. Following our suggestions is a good way to ensure that you take more money to the bank than your employees, shoppers or vendors.

Jerry Robertson is a Retail Consultant and author of “Shocking Truth to Retail Store Success”. You can get a free copy and subscribe to his free monthly newsletter at Retail Tips & Resources

What Not To Do In Retail – Mannequins

A mannequin (also called manikin, manikin, dummy, or lay figure) is an often articulated doll used by retailers to display or fit clothing in a retail store. Mannequin is a life size doll representing a full human form. You will often see a retail store window with mannequins displaying clothes, shoes, jewelry, accessories etc.

A mannequin is an integral part of a retail store merchandising and is used not only in windows, but also in the store.

See the video below which shows what not to do in a retail store with mannequins from a retail store perspective. It is quite funny the way these guys have enacted an often made request to the store staff.


What Not To Do In Retail

My opinion on this – A customer’s request on getting the product off the mannequin is fully justified, if it is a size issue and the customer has already made a selection and would like to buy the piece in the window on the mannequin. However the request is totally unjust if the request for product to be taken off the mannequin is just for the touch and feel. Well come on, you can feel another size and get the touch and feel for the product!

Feel free to comment :)