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Visual Merchandising

January 19, 2012 By 2 Comments

Visual Merchandising

Visual merchandising helps exhibit products in an appealing manner, catching customers’ eyes and slowing progress through out the store. It refers to the display of products in stores, including signage and marketing materials. It involves analysing shoppers’ behaviour to understand what motivates people to buy.

It is the art of implementing effective design ideas to increase footfalls and sales. Visual merchandising needs creative thinking and style along with product knowledge and marketing know how. It includes designing and implementing attractive windows, displays and eye-catching signages.

Visual Merchandising communicates

It banks on signages that communicate ideas and specific information to customers. A good VM display focuses on one product or a small family of products. It involves the effective use of light, space, signages, promotions, branding and creative thinking.

visual merchandising

Visual merchandising must be appealing to customers and attract them through color, product and signage placement, assortment and engagement. With supermarkets and specialty stores, VM is of extreme importance as it crates differentiation. The story-telling generates desire to buy in customers. Successful visual merchandising appeals and engages customers and motivates them to buy.

Visual merchandising rules are simple yet effective

Supermarkets, Grocery Stores, Hypermarkets, and Restaurants use VM as a tool to differentiate themselves in a competitive and saturated market. Generally, rules are to organize displays small to large, left to right and light to dark. A very popular technique is to display merchandise using music, video, digital media  and sound.

Successful visual merchandising draws and engages customers and motivates them to buy. It can create the want and urge in the mind of customers to buy the product. The story-telling in visual merchandising generates the desire in the customers. Creating specific story around the product will ensure an eye catching display and will drive sales. With the use of digital aids, VM’s are bound to get more attractive.

 

Visual merchandising

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GMROI Increases Profitability

January 8, 2012 By 2 Comments

GMROI Increase Profitability

GMROI is one of the most important metrics in the retail/supplier world because it allows you to understand both the velocity with which your inventory is turning and the return you are getting on your investment.

GMROI is a measure of inventory productivity that shows the relationship between total sales and the gross profit you earn on those sales in conjunction with the amount of dollars invested in inventory.

GMROI is an abbreviation for Gross Margin Return On Inventory. It calculates the return based on the gross margin from sales. It can be expressed as either a percentage or dollar multiple.

Many retailers calculate GMROI at a product family or department level but it can also be calculated at an individual item level. Expressed as a percentage, it equals gross margin * (sales / average inventory at cost); expressed as a ratio, GMROI equals gross profit / average inventory at cost.

Continuing with the example, if the average inventory at cost equals $100,000, GMROI equals 150 percent: 15 x (1 million / 100,000); in multiple terms, GMROI equals 1.5 (150,000 / 100,000).

GMROI – using it, businesses can manage their inventory levels better

If there is too much inventory of a certain product, it may mean that the product is not selling well; on the other hand, too little inventory may mean lost business. By knowing the relative GMROIs of different products or product families, businesses can manage their inventory levels better and drive gross profits higher.

This does not mean replacing low-GMROI products with high-GMROI products because customers may want both, but rather to have the right inventory mix to maximize gross profitability.

GMROI

It is closely related to turn. If your turn increases, your average inventory cost will be lower (relative to your profit), and thus the greater the return on your investment. For example, if you purchase $2,000 of inventory and sold it all in the same year for $6,000, your profit would be $4,000.

The return on your investment of $2,000 was $4,000. The GMROI in this example is $4,000/$2,000 = 2.

GMROI is almost always used to identify problem items

GMROI is almost always used to identify problem items, representing a “what should we worry about” sort of ratio. The answer, based on GMROI, is to worry about the items with the lowest return.

It is actually a measure of gross profitability of an item. It is the most widely used productivity measurement for retailers. It is a reflection of the relationship between margins and turns. It affects both cash flow and profit. This is a successful tool to use to increase inventory productivity.

GMROI is a general productivity measure that tells you how much you get in return for each dollar you spent on goods. The GMROI Ratio attempts to communicate the return on inventory investment that the item produces.

Generally, the higher the GMROI number the better the Gross Margin and Turns. It allows businesses to have the right level of inventory in their stores.

GMROI

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Merchandising Errors: What To Avoid

September 22, 2011 By 1 Comment

Merchandising Errors: What To Avoid

Merchandising Errors and pricing errors can prove costly and can leave customers puzzled. Merchandising Errors also give an impression of incompetence to the customers. Before you set up that end cap or shelf, make sure you give a thought and learn from some of the Merchandising Errors below

Merchandising Errors: Buying in bulk makes you poorer

Geoff Jones from Llanwrtyd Wells in Powys wrote to highlight the price of Tesco’s extra virgin olive oil, amused by the supermarket’s “eccentric pricing”. On the store’s shelves, the 500ml bottles retail for a very reasonable £1.99. That’s equivalent to £3.98 a litre. But look on the shelf below and you’ll find the bigger 750ml bottle, priced at £3.53 – that works out at £4.71 a litre. Mysteriously, as Jones points out, the price then drops back to £3.98 for the full litre bottle. Merchandising Errors!

Tesco’s lemon juice is another puzzler. Anne Barry from Chichester highlights how Tesco charges £1.19 for its own-brand 500ml bottle of lemon juice. But if you buy the 250ml bottle, the price is only 48p. So never buy the 500ml bottle, just pop two 250ml bottles in your basket. Merchandising Errors!

Merchandising Errors: Smaller packing costs lesser!

Thanks to Susan Craig from Mynydd Isa, Wales for her “particular bugbear”. At her local supermarket she found Persil washing powder at £4.50 for a box that does 25 washes. But further along the shelves, a huge bright yellow sticker promoted the better value 50-wash box. “But it cost £12.00! So in actual fact I can save myself £3 by buying two of the smaller boxes – which I incidentally prefer because they fit in the cupboard under my sink!” Merchandising Errors!

Londoner Peter Knipe, while in North Yorkshire, popped into a branch of Sainsbury’s. “I saw the bottled water at 99p a bottle, although you could opt for the special offer, three for £3 …” He was also intrigued by the “long queue of people in search of a bargain who were snapping up tasty buns marked at four for £2″. Yet there was no bonus for buying four, as they were sold elsewhere singly at 50p each. “The assistant told me that most customers bought four.” Merchandising Errors!

Merchandising Errorss: When 25% extra gives you nothing more!

Do those bags of pre-packaged fruit and veg that shout “25% extra free!” really give you that bit extra? Ed Richards of Blandford Forum, Dorset, is sure they don’t. “They never seem to display the pack weight so that one can compare with the same item sold loose. I always find the scales, weigh the pack, then compare. I find it’s hardly ever beneficial to pay for the pre-packed stuff. (And I’d rather not have all the extra packaging.)” Merchandising Errors!

Meanwhile Catherine Griffiths in Anglesey says the small print “per 100g” information under the actual price “can be completely inaccurate and now I don’t dare trust these figures. (Is this breaking some consumer law, even if it’s an honest error?)” Merchandising Errors!

Merchandising Errors: Fake two-for-one and half-price deals!

Sharp-eyed “DanJO” posted on guardian.co.uk his experience of how his local supermarket prices Radox shower gel. “The shower gels are £1.94 each for a while just before the two for £2 offer … [it then] drops down to 95p each without any offer not long afterwards. Bottles of coke do something similar. The Sure For Men ones rotate between offers but over the course of about six months went up by about 80p on its baseline price. Presumably, an inflation rate of something like 33% would have raised eyebrows if it happened overnight so the offer toggling masks it.” Merchandising Errors!

merchandising errors

Merchandising Errors: Supermarket shoppers are suspicious of half-price wine deals

Readers are highly suspicious of the supermarket half-price wine deals. Guardian.co.uk poster Afcone wrote: “All supermarkets do this: 1) Take a £3 bottle of wine. 2) Sell it for £8 for a day or two. 3) ‘Reduce’ it to £3. For maximum effect, they limit this with a sign saying ‘maximum six bottles per customer’, knowing full well that people will, on average, actually buy more by putting a limit on it.”  Merchandising Errors!

Shops and supermarkets constantly exploit our desire for a bargain, even when none exists, says Monsterchild on guardian.co.uk. “I’ve worked in retail all my life and can say with absolute certainty that if Shop A has a widget in the window for £100, and Shop B has the exact same widget advertised as ‘Half Price! – was £200, now £100′, Shop B will sell twice as many widgets.”  Merchandising Errors!

Merchandising Errors: When buying on eBay costs more!

“Penninebliss” wrote: “I recently sold a camera on eBay (new, still in box). Another seller had the same camera as a ‘buy it now’ (no auction) for £18. Mine sold for £27, but the buy-it-now camera at £18 was unsold. I watched in amazement as the bidding kept pushing up the price, yet none of the bidders bothered to check the prices of identical items to see what would be best value. The philosophy of the majority of buyers seems to be: if it’s eBay, it’s cheap, and if it’s a 99p start auction it must be a total bargain. I laughed all the way to the bank!”  Merchandising Errors!

Merchandising Errors: Customers do their research

The evidence of eBay buyers who pay over the odds came from Halo572 at guardian.co.uk. Last week he saw 11 bids for an “autobiography” of FBI special agent Dale Cooper, the fictional character from the TV series, Twin Peaks. The bidding pushed the price of the used book up to £8 plus £1 delivery. But had these net-savvy bidders simply clicked over to Amazon, they would have found scores of sellers offering it for just 1p plus £2.80 for delivery.  Merchandising Errors!

“It was the same with the Kindle on launch – people were marking it up and putting it on eBay as some people wouldn’t wait. Even after the shortage ended [and it was easily available at Amazon] people were still selling it at a premium.”  Merchandising Errors!

It’s not just eBay which pulls in the suckers. Michael Walton, emeritus professor of drama at the University of Hull, has fun tracking the price of his own book, Living Group Theatre. It is available new on Amazon (UK and US) at any time for £63.60. Yet he’s also found it on sale, used, for £163 on another US site.  Merchandising Errors!

Merchandising Errors: Bizarre flight pricing!

Nichola Bell wrote to say that booking the return leg of a flight in a foreign currency is cheaper than buying it in sterling. Indeed, a look at Ryanair’s pricing proves the point. The return leg of a flight from London to Dublin for 2 October (3.40pm) is priced at £85.95. But exactly the same flight, if bought as a single in euros, is €89.88 or £78 – a saving of £7.95, and enough to more than compensate the exchange charges.  Merchandising Errors!

Afcone added: “Why does a flight with Air Canada to Vancouver cost 15% more than a flight to Seattle, changing in Vancouver?”

Merchandising Errorss: And the deals that really confuse you!

This intrigues a lot of readers. It’s when a retailer sells the large pack not just at a lower per-unit price, but for less than the smaller pack price.

Dave Foddy from Northwich in Cheshire explains: “About 10 years ago at Hilton Park Services M6 southbound, I went in for some AA batteries. I found the required pack of four and took them to the till, where I was asked if I wanted eight. When I said I only wanted four the assistant told me that eight were cheaper. I said that I understood the economies of bulk buying, but only wanted four. It was then explained to me that to take a pack of eight out of the shop required handing over less money than for a pack of four. I still don’t really understand.”  Merchandising Errors!

At guardian.co.uk, Jonbryce found a similar example. His local Sainsbury’s, he says, was recently selling a 500ml bottle of Irn Bru for £1.09, while the one litre bottle was £1.05.

Bizarrely, Susan Craig – our reader who spotted the Persil example, emailed us a second time to say the pricing had, since she first wrote, become even more perverse. Now, the smaller 25-wash box had gone up to £6.40, while the 50-wash box had gone to £6. “Now where is the logic in that? I’m confused.com!”  Merchandising Errors!

 Merchandising Errors

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Fashion Merchandising For Promotion

August 9, 2011 By 1 Comment

Fashion Merchandising for Promotion

For effective fashion merchandising a retail store for promotion, you really have to have a creative mind.  But, it does take more than “knowing what looks good” to create display designs that are pleasing to the eye, focused on a goal, and that entice shoppers to buy.  You can make a career out of fashion merchandising.

But, for the retail store manager or boutique owner looking to give their promotions a professional fashion merchandising makeover, use these guidelines to get you started. Effective fashion merchandising begins with researching your company’s history.  Hopefully you have company records that show which promotions, fashion merchandising, display arrangements and merchandise were most effective at particular times of the year.

fashion merchandising

If you don’t have this information, then you will need to watch and carefully document your customers’ reactions to certain promotional and fashion merchandising attempts. For example, if you put a large display right inside the door of your store with big sale signs, then you probably drew in a lot of customers.  But, were the customers buying?  Large signs and “in your face” displays signal a really good deal to consumers.

Fashion merchandising should convey the promotion clearly

If they get in and realize that your clothing is not extremely cheap, then they aren’t really getting the deal that they thought – bad fashion merchandising.  They’ll probably turn and leave the store.  Over emphasizing a sale and fashion merchandising that doesn’t deliver is a good way to attract the wrong customers and inflate the expectations of your customers.

If you use smaller signs, or something as simple as a sticker price tag over the regular price, then you are not screaming that you carry cheap merchandise, but you are communicating that the items are marked-down.  When customers feel that you are giving them an honest idea of what quality and price will be before they even pick up the tag, they are more likely to buy, regardless of the price.

Another good way to make a personal impact and gently communicate a promotion through fashion merchandising is to have your sales staff direct customers towards sale areas, then let your fashion merchandising do the rest. It is up to you to determine when your heaviest shopping times are.

Fashion merchandising needs proper planning and inventory management

If you are having a big sale, if it is tax-free weekend, or you are approaching the holiday season, part of your fashion merchandising plan will include ordering enough inventory to keep your displays stocked.  Make sure that sales associates keep your store displays full, neat and clean at all times.

Fully stocked displays give shoppers the feeling that they will be able to find their size and that you are not planning on discontinuing an item anytime soon.  If it seems that you are not restocking, then customers may think that it is due to a lack of quality, or that it is the end of the season and what you have left is what no one else wanted, so why bother?

To keep the loyalty of customers, you need to always send an honest message with your promotions and fashion merchandising.  If you are promoting clearance items, you might hang them on plastic or acrylic hangers.  For pricier merchandise, you can prepare your customer by using nicer wood hangers so that they don’t get that dreaded sticker shock.

Effective fashion merchandising and promotion are all about the promise that you make to your customers.  Through your signage and displays, you can adequately prepare the customer for your prices without saying a word.

Fashion Merchandising

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Set Up Your Retail Merchandise On Slatwall Display Fixtures

October 13, 2010 By 4 Comments

The days have vanished when shop vendors can easily pile their goods the way they want. When you know how to carefully understand your market and work your way through merchandising your products in a manner that will catch your shoppers attention, you can then expect your business to expand.

As consumers effortlessly become knowledgeable when we talk about picking their purchases, most processes have become advanced even before we know it. This thought of attracting shoppers is easily achieved once you understand how to promote and display the goods that you selling to customers.

Fixture racks are usually the key racks that hold the merchandise. Buyers have created various ways of marketing goods. This is through the usage of slat wall fixtures that aid in adding up product awareness when clients stop by your shop.

Reviewing on how to promote your products should not be as difficult as it seems. You should just be able to understand the simple strategies in making sure you highlight your merchandise and other products in your establishment.

Occupying space in a retail floor area usually means added budget to the makers. Place Management is the answer to this concern. Appropriate and methodical area planning should diminish other unnecessary budget. Make sure that the details of your fixtures are vigilantly accounted for.

You dont want to be putting an oversized slat wall display stands as permanent fixtures in a small space. Because your goods may become small when placed stuck between large stands or your high slat wall racks may look very obtrusive when pushed stuck between normal fixture units.

Since slatwall display stands are normally set in very limited areas, the goods that will be displayed must fit appropriately. Make sure that you calculate the weight that you will be arranging on your slatwall stands. A rack can just have a minimum weight in a particular period.

If your products are heavy and frail, just be certain that your retail slat wall display merchandise are durable enough to hold them. With cautious area planning, you can compute the number of goods that can be set in one rack. If the goods to be promoted are not always in season, the slatwall rack should just be temporary hence you can see displays that can easily be moved right then and there.

However, for permanent retail racks, the fixtures must be very sturdy enough to place all the merchandise for a while. Knowing these areas will assist you to choose on what slatwall fixture to set up. Your goods do not have to be put in normal gondolas anymore. You can look for tactics to reinvent them with the use of good slatwall racks that shall assist to market your selling.

Slatwall displays are good and effective display stands for your products that it why you have to keep your shoppers interested in the goods you promote. Every buyer has a mind of their own and they usually get interested to racks that are striking. So it is the chief tactic for every retailer to make their customers interested with their goods.

Slatwall displays can really showcase your products so choose quality ones that are going to last for years.

 

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5 Retail Support Services You Might Consider Outsourcing

October 11, 2010 By Leave a Comment

Retail is a cut throat industry, and there are many very different tasks that are required to ensure that a store operates without fuss and with maximum efficiency. Very often the stores themselves are busy concentrating on the day-to-day operations of opening, trading and closing. 

The tasks involved in just trading alone can take up time for the store managers and assistants as they make sales, deal with refunds and take time with customers.  Once all this is done it just doesn’t leave time to think about things such as Point of Sale Merchandising, Shelving and Racking, General Retail Merchandising, Warehousing and more!

This is where a retail support company can help to provide a service that allows the store managers to get on with what they do best, which is managing the store, whilst having the peace of mind that the other operations in the store are being looked after by professionals.

Here are 5 services that you might consider outsourcing -

Merchandising - It’s important to understand that stores maximize their profits by planning the layout of the store, which helps create an efficient ‘flow’ for the customers.  Are you looking for inspiration on how to merchandise your products?  Speak to a consultant who will be able to help.

Shelving and Racking - Do you need to make your storage and/or display more efficient? By outsourcing your shelving and racking requirements you can let people with experience in the field deal with this.

Store Closures - Got a store that isn’t performing and it would be more cost efficient to close it down?  Store Closures are a way of maximizing profits if a particular store is struggling.  They can be very stressful and outsourcing to a company with experience in the field can be very useful!

Warehousing - If you have a small store with not much storage space you might want to consider outsourcing your warehousing services.  By sharing warehouse space your costs will be lower and you will see less of an impact on your profits.

Store Openings - Are you opening a new retail outlet and need assistance.  Store Openings can be stressful as you work towards your opening day deadline, and a missed deadline is a loss of profits!

These are just 5 areas of your retail operation that you could outsource, allowing you to concentrate on the day to day tasks of running your business.

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Retail Impressions With Mannequins

October 4, 2010 By 2 Comments

Retail Impressions with Mannequins

Designing a retail merchandising display takes a lot of thought and preparation. Use this guide to gain an understanding of the presentation process and how mannequins can make a difference in your sales. Here we will discuss mannequins as they relate to product presentation, showcase and customer impression.  Mannequins, in particular, are effective, time-tested mediums for delivery of several marketing messages.

The first step is to analyze the marketing data as it relates to your target market.  Meticulous planning will help you to zero in on the buying rationale of specific customers.  You may even decide to survey your current customers to gain insight into their buying patterns, reasons for buying, their overall impression of your store, and more.  Learning what turned a customer from considering a purchase to making one can be very valuable.  Furthermore, you want to find out what draws them to your store in the first place.

Take a look at your competitors, particularly ones that are more successful than you. The store displays, store layout, showcases, and merchandising displays are probably crucial to getting customers and keeping them.  You need to lure specific customers inside, and then deliver on the promise that you made them.

Making the first impression is, in general, telling the customer what they can expect when they enter.  Gaining the customer’s trust is how you gain loyalty and business.  Make sure that you keep the trust building at all times.  For example, if they see fluorescent lights, big signs, and garment racks outside of the door, then they are being promised some good deals.

Once they enter, the “big sale” theme should continue and your prices should meet their expectations.  They will probably be expecting mediocre customer service, low inventory, and very little personal attention as well as low prices.  If you are having a big sale and are advertising it with big signs and bright lights, then this is your chance to exceed the customer’s expectations by treating them really well while they are in your store.

If you have really nice window displays with mannequins dressed in exciting new fashions, then that better not be all that you offer.  Make sure that you continue to show the customer that you are on top of things once they enter.  Mannequin displays and showcases should be throughout your store.  They communicate more than you could tell a customer with words.  Their position, expression, location and situation can say as much as the outfit that they are wearing.

If a customer is going to buy, they will need to somehow identify themselves with your store.  This is why mannequins are so effective.  People can identify with the human form, recognizing its attitude and place in society with a single glance.  The more your customers identify with you, the more they will trust you and bring you business.  When you position a dress mannequin, make sure that you are considering the attitude and social scene that your target market identifies with.

Using your mannequins to convey a message to your customers is a good way to gain their trust.  Not only will you be luring people into the store, but you’ll be continually bombarding them with three dimensional impressions of how they wish they looked and felt.  This technique of building customer trust can make a world of difference in your retail sales.

Article from articlesbase.com

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Tips For Clothing Retailer Merchandising

October 1, 2010 By 2 Comments

Tips for Clothing Retailer Merchandising

Merchandising your cloths shop can be a tricky business to get right if you have little experience in this area. When planning your shop fitout or shop display the main thing is to have to right tools for the job. The number one product used in shop fitting is Slatwall Panels. These panels can come in many sizes, but essentially are wooden panels with many grooves routed into the them, allowing you use slatwall accessories in these grooves to create your shop display.

Once you have the panels up on your wall you now have many choices of accessories you can use, which ones you use are mainly down to personal taste. The main rules when creating your shop display are:

  1. keep it attractive
  2. keep it simple and
  3. link items.

Display your most popular products at the front of your shop, this will draw customers in, always display at least 2 sizes for each item and keep replenishing stock during the day. If a customer cant see the size they want, not many will ask an assistant, so make sure you keep on top of that.
 
So we now have your most popular items at the front of your store, but where do you place the cash desk?. Many shops have these by the front door, but if you do that with your most popular items at the front, people will see those pay and leave. If you place the till point in the middle of your shop or towards the rear, then you are forcing customers to walk through your shop, they will be looking at your items while they do!

Article from articlesbase.com

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Effective Retail Merchandising solutions for Stores

September 13, 2010 By Leave a Comment

Retail merchandising is considered as a tough job and it often needs to be undertaken with a great deal of caution. Since, the owner of a store is not only expecting stylish but also durable store furniture and fixtures which can display his retail goods.

He is always scouting around for an attractive look which does not take too much of upkeep and maintenance. More often or not at the forefront of this retail merchandising, you know the latest and greatest displays often need to selected by keeping a few pointers in mind. Some of those pointers are:

Strength

The furniture used in stores needs to be strong, as a great deal of weight needs to be supported by it. As it happens in most of the circumstances, the product size is often not proportionate to the weight. Whether one is displaying something heavy or small, all types of furniture and fixtures have a big part to play.

Durability

Any basic store furniture or fitting will have a shelf life of around one year or more. Moreover in terms of durability the furniture should be long lasting, as installation is not an easy process at all.

Lightness

Lightweight furniture is always easy to move around. Further, less weight also means there will be less pressure on the shelves on which the merchandise is being displayed.

Duplicability

Flexibility of material makes it comparatively easier for duplicating the standard pieces. Any store needs to have standardized display unit in all its stores and it further requires an ideal raw material. In a scenario, if the store needs to expand it is not tough to make additional display units for matching those with the original ones.

Article from articlesbase.com

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Lighting Plays an Important Role in a Retail Center

January 28, 2010 By Leave a Comment

The first thing a customers sees entering a retail setting is its lighting scheme. Think about it. If the lighting makes you uncomfortable, chances are you’re not going to stick around to spend money.

For many retailers, the key is creating an atmosphere that welcomes shoppers and accents well-planned displays and floor plans. Greeting customers before any of your associates, lighting is one of the first impressions customers get from your company. It promotes a brand image, setting the tone for the overall shopper experience. Accents lighting can be used to point-out new arrivals or sales items for customers. In short, quality lighting aids your sales almost effortlessly.

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For specialty retailers carrying designer clothing, upscale jewelry, high-end shoes, lingerie and other unique merchandise retailers – the goal is making substantial full-price sales using service, personal attention, and elegant surroundings. Often lighting is at a lower lever for these retailers and a greater number of accents are used, which creates a dramatic expensive atmosphere.

By incorporating warm light sources, low-levels of general lighting and high-intensity accent lighting – the retailer creates an exclusive brand image. Creating this environment is simple using low-voltage halogen incandescent or a low-watt, high CRI metal halide light sources.

The lighting goal for these companies is to creating a relaxing atmosphere that encourages shoppers to take their time, admire the merchandise and spend money. The longer they stay, the more merchandise will catch their eye. So why not make their shopping experience a comfortable one.

Conversely, mass merchandisers, or “big box” retailers, specialize in selling both name and house brand merchandise in a large volume, discounted setting. These include: wholesale clubs and home improvement stores. As you maneuver your shopping cart through the isles there is a casual, self-serve feel to the store.

At discount merchants, they can boost sales with thrifty customers with lighting. One way is to incorporate uniformed, cool-toned lighting, providing customers with the impression that a lower overhead contributes to the reduced price.

Within Concept Stores (Space: New Shops)
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Retail Price: $39.00
Amazon Price: $39.00
Since department stores are basically a collection of multiple small specialty stores housed under one roof, it’s no surprise that each department incorporates lighting techniques similar to specialty stores. Meanwhile, the store as a whole generally utilizes the same lighting principals as “big-box” stores. In common areas such as halls, escalators and restrooms there is more general lighting incorporating fluorescents, with the occasional halogen or low-wattage metal halide accent.

Perimeter lighting is a great technique for highlighting merchandise displayed on wall-spaces. Not only does it improve the visibility of the merchandise, but it also steers customers towards the merchandising space. Moreover, it creates the impression of a larger store and feels brighter.

Adjustable lighting systems are a great way to highlight rack and shelf displays. With flexible lighting systems, like track light, one can alter the lighting display to enhance their retail display.

Color is a powerful merchandising tool. The choice of light and pigment colors for displays and signage attracts attention and guides customers. Often, color filters are added to adjustable light fixtures creating eye-catching dramatic visual effects. The same display can also contain two adjacent colors as an innovative lighting technique. Color can be used to create warm or cool tones depending on your needs.

At the point of sale, retailers should consider incorporating task lighting. Not only would this aid sales representatives with transaction accuracy, but it would also minimize returns. Shoppers would have the opportunity to spot any last minute flaws before since shoppers would be able to see if there was a flaw with their merchandise prior to the completion of the sale.

Lighting Supply is one of the largest supplier of Halogen Light bulbs and Metal Halide Lamps online.
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